Senthil Arasu Balasubramanian

19 papers and 499 indexed citations i.

Senthil Arasu Balasubramanian has authored 19 papers that have received a total of 499 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Job Satisfaction and Organizational Behavior (4 papers). Senthil Arasu Balasubramanian is often cited by papers focused on Technology Adoption and User Behaviour (6 papers), Digital Marketing and Social Media (5 papers) and Job Satisfaction and Organizational Behavior (4 papers) and collaborates with scholars based in India. Senthil Arasu Balasubramanian's co-authors include Thamaraiselvan Natarajan, Remya Lathabhavan, Janarthanan Balakrishnan and Dharun Kasilingam and has published in prestigious journals such as Journal of Retailing and Consumer Services, Technology in Society and Journal of Management Development.