Thamaraiselvan Natarajan

52 papers and 767 indexed citations i.

Thamaraiselvan Natarajan has authored 52 papers that have received a total of 767 indexed citations. This includes 30 papers in Marketing, 22 papers in Organizational Behavior and Human Resource Management and 15 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (19 papers) and Digital Marketing and Social Media (14 papers). Thamaraiselvan Natarajan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (19 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in India, Malaysia and United States. Thamaraiselvan Natarajan's co-authors include Senthil Arasu Balasubramanian, Dharun Kasilingam, Janarthanan Balakrishnan, M. Punniyamoorthy and Remya Lathabhavan and has published in prestigious journals such as Journal of Retailing and Consumer Services, Current Issues in Tourism and Technology in Society.