Seonjeong Lee
About
Seonjeong Lee has authored 58 papers that have received a total of 1.5k indexed citations.
This includes 47 papers in Sociology and Political Science, 30 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Customer Service Quality and Loyalty (19 papers). Seonjeong Lee is often cited by papers focused on Digital Marketing and Social Media (43 papers), Consumer Behavior in Brand Consumption and Identification (25 papers) and Customer Service Quality and Loyalty (19 papers) and collaborates with scholars based in United States, South Korea and France. Seonjeong Lee's co-authors include Miyoung Jeong, Haemoon Oh, Myunghee Mindy Jeon, Aikaterini Manthiou and Lanlung Chiang and has published in prestigious journals such as Nano Letters, Journal of Business Research and Tourism Management
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