Sergio Barta
About
Sergio Barta has authored 12 papers that have received a total of 243 indexed citations.
This includes 7 papers in Marketing, 7 papers in Information Systems and Management and 6 papers in Human-Computer Interaction. The topics of these papers are Technology Adoption and User Behaviour (7 papers), Virtual Reality Applications and Impacts (6 papers) and Consumer Retail Behavior Studies (5 papers). Sergio Barta is often cited by papers focused on Technology Adoption and User Behaviour (7 papers), Virtual Reality Applications and Impacts (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in Spain. Sergio Barta's co-authors include Raquel Gurrea, Carlos Flavián, Daniel Belanche, Sergio Ibáñez‐Sánchez and Carlos Orús and has published in prestigious journals such as Computers in Human Behavior, Journal of Environmental Management and International Journal of Information Management
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