Sérgio Moro
About
Sérgio Moro has authored 103 papers that have received a total of 2.3k indexed citations.
This includes 55 papers in Sociology and Political Science, 32 papers in Marketing and 18 papers in Information Systems. The topics of these papers are Digital Marketing and Social Media (42 papers), Diverse Aspects of Tourism Research (20 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Sérgio Moro is often cited by papers focused on Digital Marketing and Social Media (42 papers), Diverse Aspects of Tourism Research (20 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in Portugal, Iran and Australia. Sérgio Moro's co-authors include Paulo Rita, Paulo Cortez, Ricardo F. Ramos, Seyed Mohammad Jafar Jalali and Catarina Ferreira da Silva and has published in prestigious journals such as Journal of Business Research, Tourism Management and Expert Systems with Applications
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