Serkan Aydın
About
Serkan Aydın has authored 18 papers that have received a total of 817 indexed citations.
This includes 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Information Systems and Management. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Consumer Retail Behavior Studies (4 papers) and Technology Adoption and User Behaviour (4 papers). Serkan Aydın is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Retail Behavior Studies (4 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Türkiye, Sweden and France. Serkan Aydın's co-authors include Gökhan Özer, Ayşe Tansel Çetin, Ahmet Aslan, Mehmet Salim Öncel and Halim Kazan and has published in prestigious journals such as European Journal of Marketing, Separation Science and Technology and Marketing Intelligence & Planning
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