Serkan Aydın

18 papers and 822 indexed citations i.

Serkan Aydın has authored 18 papers that have received a total of 822 indexed citations. This includes 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Information Systems and Management. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Consumer Retail Behavior Studies (4 papers) and Technology Adoption and User Behaviour (4 papers). Serkan Aydın is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Retail Behavior Studies (4 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Türkiye, France and Sweden. Serkan Aydın's co-authors include Gökhan Özer, Ayşe Tansel Çetin, Halim Kazan, Erol Güler and H.I. Uzun and has published in prestigious journals such as European Journal of Marketing, Separation Science and Technology and Marketing Intelligence & Planning.