Sevtap Ünal

35 papers and 329 indexed citations i.

Sevtap Ünal has authored 35 papers that have received a total of 329 indexed citations. This includes 17 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers). Sevtap Ünal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Türkiye and United States. Sevtap Ünal's co-authors include Aysel Erci̇ş, Hatice Aydın, Tevfik Dalgić, İsmail Erkan and Fulya Açikgöz and has published in prestigious journals such as Journal of Marketing for HIGHER EDUCATION and International Journal of Internet Marketing and Advertising