Shaohua Yang

43 papers and 843 indexed citations i.

Shaohua Yang has authored 43 papers that have received a total of 843 indexed citations. This includes 18 papers in Sociology and Political Science, 18 papers in Marketing and 10 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (14 papers) and Diverse Aspects of Tourism Research (13 papers). Shaohua Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (14 papers) and Diverse Aspects of Tourism Research (13 papers) and collaborates with scholars based in Malaysia, China and United Kingdom. Shaohua Yang's co-authors include Salmi Mohd Isa, T. Ramayah, Qaisar Iqbal, Edmund Goh and Jun Wen and has published in prestigious journals such as Journal of Cleaner Production, Frontiers in Psychology and Business Strategy and the Environment