Shaohui Ma
About
Shaohui Ma has authored 20 papers that have received a total of 389 indexed citations.
This includes 14 papers in Marketing, 9 papers in Management Science and Operations Research and 4 papers in Management Information Systems. The topics of these papers are Consumer Market Behavior and Pricing (12 papers), Customer churn and segmentation (9 papers) and Forecasting Techniques and Applications (7 papers). Shaohui Ma is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Customer churn and segmentation (9 papers) and Forecasting Techniques and Applications (7 papers) and collaborates with scholars based in China, United Kingdom and Germany. Shaohui Ma's co-authors include Robert Fildes, Stephan Kolassa, Pingping Gao and Joachim Büschken and has published in prestigious journals such as European Journal of Operational Research, Expert Systems with Applications and Information Sciences
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