Shaphali Gupta

16 papers and 753 indexed citations i.

Shaphali Gupta has authored 16 papers that have received a total of 753 indexed citations. This includes 11 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers). Shaphali Gupta is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, India and United Kingdom. Shaphali Gupta's co-authors include Vikas Kumar, V. Kumar, Ashish Sood, Ilaria Dalla Pozza and Vikas Kumar and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science