Sheetal Jain

27 papers and 708 indexed citations i.

Sheetal Jain has authored 27 papers that have received a total of 708 indexed citations. This includes 26 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (18 papers) and Digital Marketing and Social Media (11 papers). Sheetal Jain is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (18 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in India, United Kingdom and Italy. Sheetal Jain's co-authors include Sita Mishra, Amit Shankar, Mohammed Naved Khan, Matteo De Angelis and Sisir Karumanchi and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Services Marketing and International Marketing Review.