Shirley Y. Y. Cheng

15 papers and 564 indexed citations i.

Shirley Y. Y. Cheng has authored 15 papers that have received a total of 564 indexed citations. This includes 13 papers in Social Psychology, 10 papers in Sociology and Political Science and 7 papers in Marketing. The topics of these papers are Cultural Differences and Values (11 papers), Social and Intergroup Psychology (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Shirley Y. Y. Cheng is often cited by papers focused on Cultural Differences and Values (11 papers), Social and Intergroup Psychology (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in Hong Kong, United States and China. Shirley Y. Y. Cheng's co-authors include Chi‐yue Chiu, Daniel Y.‐J. Yang, Carlos J. Torelli, Melody Manchi Chao and Tiffany Barnett White and has published in prestigious journals such as Journal of Consumer Research, Journal of Social Issues and Journal of Consumer Psychology