Shun Cai

29 papers and 769 indexed citations i.

Shun Cai has authored 29 papers that have received a total of 769 indexed citations. This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Market Behavior and Pricing (4 papers). Shun Cai is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in China, Singapore and Australia. Shun Cai's co-authors include Yunjie Xu, Xin Fu, Di Xu and Ruibin Geng and has published in prestigious journals such as International Journal of Production Economics, International Journal of Production Research and Information & Management