Shu‐pei Tsai

20 papers and 1.0k indexed citations i.

Shu‐pei Tsai has authored 20 papers that have received a total of 1.0k indexed citations. This includes 13 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (9 papers). Shu‐pei Tsai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Taiwan. Shu‐pei Tsai's co-authors include and and has published in prestigious journals such as European Journal of Marketing, International Journal of Research in Marketing and Business Horizons