Shwu‐Ing Wu

9 papers and 290 indexed citations i.

Shwu‐Ing Wu has authored 9 papers that have received a total of 290 indexed citations. This includes 6 papers in Organizational Behavior and Human Resource Management, 4 papers in Sociology and Political Science and 4 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (4 papers). Shwu‐Ing Wu is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Taiwan. Shwu‐Ing Wu's co-authors include Couchen Wu and has published in prestigious journals such as International Journal of Quality & Reliability Management, Marketing Intelligence & Planning and Asia Pacific Journal of Marketing and Logistics