Shwu-Ing Wu

36 papers and 893 indexed citations i.

Shwu-Ing Wu has authored 36 papers that have received a total of 893 indexed citations. This includes 24 papers in Sociology and Political Science, 22 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (24 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Shwu-Ing Wu is often cited by papers focused on Digital Marketing and Social Media (24 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in Taiwan. Shwu-Ing Wu's co-authors include Jui-Ho Chen, J. Sonia Huang and Gwo‐Hshiung Tzeng and has published in prestigious journals such as Tourism Management, Information & Management and International Journal of Hospitality Management