Shyam Gopinath
About
Shyam Gopinath has authored 11 papers that have received a total of 931 indexed citations.
This includes 10 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (6 papers) and Media Influence and Politics (5 papers). Shyam Gopinath is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Market Behavior and Pricing (6 papers) and Media Influence and Politics (5 papers) and collaborates with scholars based in United States and Singapore. Shyam Gopinath's co-authors include Pradeep K. Chintagunta, Sriram Venkataraman, Stephen J. Carson, Edward C. Malthouse and Robert C. Blattberg and has published in prestigious journals such as Management Science, Journal of the Academy of Marketing Science and Marketing Science
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