Siew Imm Ng

67 papers and 1.5k indexed citations i.

Siew Imm Ng has authored 67 papers that have received a total of 1.5k indexed citations. This includes 44 papers in Sociology and Political Science, 31 papers in Marketing and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (24 papers), Diverse Aspects of Tourism Research (14 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Siew Imm Ng is often cited by papers focused on Digital Marketing and Social Media (24 papers), Diverse Aspects of Tourism Research (14 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in Malaysia, Australia and China. Siew Imm Ng's co-authors include Jo Ann Ho, Xin‐Jean Lim, Jun‐Hwa Cheah, Norazlyn Kamal Basha and Murali Sambasivan and has published in prestigious journals such as Tourism Management, International Journal of Environmental Research and Public Health and Frontiers in Psychology