Sigal Segev
About
Sigal Segev has authored 21 papers that have received a total of 532 indexed citations.
This includes 18 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Management, Monitoring, Policy and Law. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Environmental Sustainability in Business (7 papers) and Digital Marketing and Social Media (6 papers). Sigal Segev is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Environmental Sustainability in Business (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, Israel and Germany. Sigal Segev's co-authors include Juliana Fernandes, Aviv Shoham, Ayalla Ruvio and María Elena Villar and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing.
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