Silvia Biraghi
About
Silvia Biraghi has authored 17 papers that have received a total of 279 indexed citations.
This includes 10 papers in Sociology and Political Science, 10 papers in Marketing and 5 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Corporate Identity and Reputation (4 papers). Silvia Biraghi is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Corporate Identity and Reputation (4 papers) and collaborates with scholars based in Italy, United States and France. Silvia Biraghi's co-authors include Rossella Chiara Gambetti, Guendalina Graffigna, Stefania Romenti, Daniele Dalli and Robert V. Kozinets and has published in prestigious journals such as Journal of Business Research, Management Decision and Futures
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