Simon Broadbent

24 papers and 1.6k indexed citations i.

Simon Broadbent has authored 24 papers that have received a total of 1.6k indexed citations. This includes 4 papers in Marketing, 2 papers in Management of Technology and Innovation and 1 paper in Plant Science. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and ICT Impact and Policies (1 paper). Simon Broadbent is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and ICT Impact and Policies (1 paper) and collaborates with scholars based in United Kingdom, Japan and Australia. Simon Broadbent's co-authors include E. M. L. Beale, J. M. Hammersley, Tim R. L. Fry, Paul Feldwick and Richard F. Beltramini and has published in prestigious journals such as Journal of Marketing Research, Biometrics and Biometrika.