Siu-Ian So
About
Siu-Ian So has authored 13 papers that have received a total of 289 indexed citations.
This includes 12 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (10 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Siu-Ian So is often cited by papers focused on Diverse Aspects of Tourism Research (10 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Macao, United States and Hong Kong. Siu-Ian So's co-authors include Alastair M. Morrison, Leonardo A.N. Dioko, Xinran Lehto, Rich Harrill and Dae-Young Kim and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Journal of Travel & Tourism Marketing
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