Siyun Chen
About
Siyun Chen has authored 28 papers that have received a total of 297 indexed citations.
This includes 16 papers in Marketing, 12 papers in Social Psychology and 11 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Behavioral Health and Interventions (11 papers) and Digital Marketing and Social Media (6 papers). Siyun Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Behavioral Health and Interventions (11 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in China, United States and Australia. Siyun Chen's co-authors include Haiying Wei, KK Lee, Ziwei Luo and Diandian Xiang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management
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