Solveig Wikström

19 papers and 543 indexed citations i.

Solveig Wikström has authored 19 papers that have received a total of 543 indexed citations. This includes 11 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Service and Product Innovation (4 papers) and Customer Service Quality and Loyalty (4 papers). Solveig Wikström is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Service and Product Innovation (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Sweden, Australia and Germany. Solveig Wikström's co-authors include Assar Lindbeck, Patrick L’Espoir Decosta, Richard A. Normann, Erdener Kaynak and Anna Essén and has published in prestigious journals such as Journal of Business Research, Long Range Planning and European Journal of Marketing.