Sommer Kapitan
About
Sommer Kapitan has authored 20 papers that have received a total of 917 indexed citations.
This includes 17 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Environmental Sustainability in Business (5 papers) and Digital Marketing and Social Media (5 papers). Sommer Kapitan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Environmental Sustainability in Business (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in New Zealand, United States and Australia. Sommer Kapitan's co-authors include Ann‐Marie Kennedy, Joya A. Kemper, David H. Silvera, Jessica Vredenburg and Amanda Spry and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Industrial Marketing Management
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