Somnath Chakrabarti

19 papers and 292 indexed citations i.

Somnath Chakrabarti has authored 19 papers that have received a total of 292 indexed citations. This includes 9 papers in Sociology and Political Science, 8 papers in Marketing and 4 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (4 papers). Somnath Chakrabarti is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in India and United States. Somnath Chakrabarti's co-authors include N.A. Utkarsh and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Consumer Services and International Journal of Consumer Studies.