Sony Kusumasondjaja

13 papers and 359 indexed citations i.

Sony Kusumasondjaja has authored 13 papers that have received a total of 359 indexed citations. This includes 12 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Demography. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Islamic Finance and Communication (3 papers). Sony Kusumasondjaja is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Islamic Finance and Communication (3 papers) and collaborates with scholars based in Indonesia, New Zealand and Australia. Sony Kusumasondjaja's co-authors include Fandy Tjiptono, Christopher Marchegiani, Tekle Shanka and Felix Septianto and has published in prestigious journals such as Journal of Retailing and Consumer Services, Internet Research and Journal Of Vacation Marketing