Sook Fern Yeo
About
Sook Fern Yeo has authored 56 papers that have received a total of 347 indexed citations.
This includes 19 papers in Marketing, 18 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (13 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (12 papers). Sook Fern Yeo is often cited by papers focused on Technology Adoption and User Behaviour (13 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Malaysia, Bangladesh and Thailand. Sook Fern Yeo's co-authors include Cheng Ling Tan, Kim Hua Tan, Ajay Kumar, Ghulam Rasool and Muhammad Nouman Shafique and has published in prestigious journals such as International Journal of Production Economics, IEEE Access and Technological Forecasting and Social Change
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