Sören Köcher

20 papers and 215 indexed citations i.

Sören Köcher has authored 20 papers that have received a total of 215 indexed citations. This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers). Sören Köcher is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Germany, United States and Australia. Sören Köcher's co-authors include Hartmut H. Holzmüller, Dietmar Jannach, Frederik Meyer, Linda Alkire and Genevieve E. O’Connor and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Journal of Service Research