Srđan Zdravković

21 papers and 892 indexed citations i.

Srđan Zdravković has authored 21 papers that have received a total of 892 indexed citations. This includes 15 papers in Marketing, 10 papers in Social Psychology and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Cultural Differences and Values (8 papers) and Digital Marketing and Social Media (5 papers). Srđan Zdravković is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Cultural Differences and Values (8 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, Croatia and Belgium. Srđan Zdravković's co-authors include Peter Magnusson, Stanford A. Westjohn, Dario Miočević, Joyce Zhou and Lyn S. Amine and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing