Sreenivasan Jayashree

46 papers and 679 indexed citations i.

Sreenivasan Jayashree has authored 46 papers that have received a total of 679 indexed citations. This includes 20 papers in Strategy and Management, 13 papers in Marketing and 12 papers in Industrial and Manufacturing Engineering. The topics of these papers are Digital Transformation in Industry (11 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers). Sreenivasan Jayashree is often cited by papers focused on Digital Transformation in Industry (11 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in Malaysia, India and Canada. Sreenivasan Jayashree's co-authors include C. A. Malarvizhi, Mohammad Nurul Hassan Reza, A. Seetharaman, Muhammad Mohiuddin and Azılah Kasım and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Annals of Operations Research.