Srinivas Durvasula
About
Srinivas Durvasula has authored 51 papers that have received a total of 3.0k indexed citations.
This includes 40 papers in Marketing, 21 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (33 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Retail Behavior Studies (11 papers). Srinivas Durvasula is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Customer Service Quality and Loyalty (21 papers) and Consumer Retail Behavior Studies (11 papers) and collaborates with scholars based in United States, Singapore and Latvia. Srinivas Durvasula's co-authors include Steven Lysonski, J. Craig Andrews, Richard G. Netemeyer, Subhash C. Mehta and Syed H. Akhter and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Industrial Marketing Management.
In The Last Decade
Fields of papers published by Srinivas Durvasula
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries citing papers authored by Srinivas Durvasula
Since SpecializationCitations
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