Srinivasan Swaminathan

19 papers and 396 indexed citations i.

Srinivasan Swaminathan has authored 19 papers that have received a total of 396 indexed citations. This includes 13 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers). Srinivasan Swaminathan is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States and Bangladesh. Srinivasan Swaminathan's co-authors include Rolph E. Anderson, Junhee Kim, Rajneesh Suri, V. Kumar and Fei L. Weisstein and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Service Research.