Sterling A. Bone
About
Sterling A. Bone has authored 20 papers that have received a total of 988 indexed citations.
This includes 14 papers in Marketing, 10 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (4 papers). Sterling A. Bone is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, Canada and Portugal. Sterling A. Bone's co-authors include Paul W. Fombelle, Glenn L. Christensen, Clay M. Voorhees, Jerome D. Williams and Katherine N. Lemon and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research
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