Steven Chen

27 papers and 381 indexed citations i.

Steven Chen has authored 27 papers that have received a total of 381 indexed citations. This includes 14 papers in Marketing, 11 papers in Sociology and Political Science and 5 papers in Mechanical Engineering. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Service and Product Innovation (5 papers). Steven Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Service and Product Innovation (5 papers) and collaborates with scholars based in United States, Sweden and South Korea. Steven Chen's co-authors include Alladi Venkatesh, Jennifer D. Chandler, Eric Shih, Chiranjeev Kohli and Frédéric F. Brunel and has published in prestigious journals such as Journal of Clinical Oncology, Journal of Medicinal Chemistry and Journal of Business Research