Su Jin Yang

20 papers and 370 indexed citations i.

Su Jin Yang has authored 20 papers that have received a total of 370 indexed citations. This includes 11 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers). Su Jin Yang is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in South Korea and United States. Su Jin Yang's co-authors include Yun Jung Lee, Sung‐Wan Kim, Jungkun Park, Jae‐Min Kim and Seon‐Young Kim and has published in prestigious journals such as Sustainability, Journal of Retailing and Consumer Services and Journal of Services Marketing