Suk‐ching Ho

26 papers and 325 indexed citations i.

Suk‐ching Ho has authored 26 papers that have received a total of 325 indexed citations. This includes 8 papers in Marketing, 7 papers in Gender Studies and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (4 papers) and Customer Service Quality and Loyalty (3 papers). Suk‐ching Ho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Hong Kong, Taiwan and United States. Suk‐ching Ho's co-authors include Leo Y.M. Sin, Fangfang Tang, Eliza Ching‐Yick Tse and K. I. Wong and has published in prestigious journals such as Journal of Marriage and Family, European Journal of Marketing and Business Horizons