Sung Wook Shim
About
Sung Wook Shim has authored 18 papers that have received a total of 360 indexed citations.
This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Consumer Perception and Purchasing Behavior (7 papers), Technology Adoption and User Behaviour (5 papers) and Diverse Topics in Contemporary Research (4 papers). Sung Wook Shim is often cited by papers focused on Consumer Perception and Purchasing Behavior (7 papers), Technology Adoption and User Behaviour (5 papers) and Diverse Topics in Contemporary Research (4 papers) and collaborates with scholars based in South Korea, United States and Australia. Sung Wook Shim's co-authors include Jaemin Jung, Samsup Jo, Hyoungkoo Khang, Daehee Kim and Jongmin Park and has published in prestigious journals such as Public Relations Review, International Journal of Advertising and Corporate Reputation Review
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