Sung‐Joon Yoon
About
Sung‐Joon Yoon has authored 61 papers that have received a total of 1.6k indexed citations.
This includes 35 papers in Marketing, 30 papers in Organizational Behavior and Human Resource Management and 24 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (29 papers), Digital Marketing and Social Media (22 papers) and Technology Adoption and User Behaviour (20 papers). Sung‐Joon Yoon is often cited by papers focused on Customer Service Quality and Loyalty (29 papers), Digital Marketing and Social Media (22 papers) and Technology Adoption and User Behaviour (20 papers) and collaborates with scholars based in South Korea, United States and China. Sung‐Joon Yoon's co-authors include Jong‐Chul Oh, Ji Eun Park, Eun Mi Lee, Hee-Jung Lee and Dunfu Zhang and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Sustainability
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