Sunny Sun

52 papers and 766 indexed citations i.

Sunny Sun has authored 52 papers that have received a total of 766 indexed citations. This includes 38 papers in Sociology and Political Science, 15 papers in Organizational Behavior and Human Resource Management and 14 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (26 papers), Diverse Aspects of Tourism Research (19 papers) and Customer Service Quality and Loyalty (14 papers). Sunny Sun is often cited by papers focused on Digital Marketing and Social Media (26 papers), Diverse Aspects of Tourism Research (19 papers) and Customer Service Quality and Loyalty (14 papers) and collaborates with scholars based in Hong Kong, Japan and China. Sunny Sun's co-authors include Rob Law, Lina Zhong, Davis Ka Chio Fong, Xiaonan Li and Markus Schuckert and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and International Journal of Environmental Research and Public Health