Suraksha Gupta

71 papers and 2.2k indexed citations i.

Suraksha Gupta has authored 71 papers that have received a total of 2.2k indexed citations. This includes 38 papers in Marketing, 28 papers in Sociology and Political Science and 25 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (22 papers) and Customer Service Quality and Loyalty (18 papers). Suraksha Gupta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (22 papers) and Customer Service Quality and Loyalty (18 papers) and collaborates with scholars based in United Kingdom, United States and China. Suraksha Gupta's co-authors include Pantea Foroudi, T.C. Melewar, Sena Ozdemir, Mohammad M. Foroudi and Yichuan Wang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.