Surendra Rajiv
About
Surendra Rajiv has authored 22 papers that have received a total of 2.0k indexed citations.
This includes 12 papers in Strategy and Management, 12 papers in Marketing and 11 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (12 papers), Innovation Diffusion and Forecasting (9 papers) and Digital Platforms and Economics (7 papers). Surendra Rajiv is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Innovation Diffusion and Forecasting (9 papers) and Digital Platforms and Economics (7 papers) and collaborates with scholars based in United States, Singapore and Canada. Surendra Rajiv's co-authors include Sunder Kekre, Srikant M. Datar, Kannan Srinivasan, Shantanu Dutta and Kannan Srinivasan and has published in prestigious journals such as Strategic Management Journal, Management Science and Journal of Marketing Research
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