Sven Reinecke
About
Sven Reinecke has authored 21 papers that have received a total of 193 indexed citations.
This includes 10 papers in Strategy and Management, 5 papers in Marketing and 3 papers in Management of Technology and Innovation. The topics of these papers are Corporate Governance and Management (8 papers), Digital Innovation in Industries (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Sven Reinecke is often cited by papers focused on Corporate Governance and Management (8 papers), Digital Innovation in Industries (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Switzerland, Germany and United Kingdom. Sven Reinecke's co-authors include Günter Müller‐Stewens, Torsten Tomczak, Alfred Kuß, Anne Boomsma and Christian Schmitz and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and International Journal of Research in Marketing
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