Sylvain Sénécal
About
Sylvain Sénécal has authored 114 papers that have received a total of 2.7k indexed citations.
This includes 49 papers in Sociology and Political Science, 38 papers in Marketing and 33 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (42 papers), Technology Adoption and User Behaviour (32 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers). Sylvain Sénécal is often cited by papers focused on Digital Marketing and Social Media (42 papers), Technology Adoption and User Behaviour (32 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers) and collaborates with scholars based in Canada, United States and France. Sylvain Sénécal's co-authors include Pierre‐Majorique Léger, Élise Labonté-LeMoyne, Marc Frédette, Muhammad Aljukhadar and François Courtemanche and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Tourism Management
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