Tae Hyun Baek

79 papers and 2.0k indexed citations i.

Tae Hyun Baek has authored 79 papers that have received a total of 2.0k indexed citations. This includes 28 papers in Sociology and Political Science, 28 papers in Marketing and 16 papers in Mechanics of Materials. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (25 papers) and Optical measurement and interference techniques (14 papers). Tae Hyun Baek is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (25 papers) and Optical measurement and interference techniques (14 papers) and collaborates with scholars based in United States, South Korea and New Zealand. Tae Hyun Baek's co-authors include Sukki Yoon, Seeun Kim, Yeonshin Kim, Minseong Kim and Dongwon Choi and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and European Journal of Marketing