Tafadzwa Matiza

34 papers and 284 indexed citations i.

Tafadzwa Matiza has authored 34 papers that have received a total of 284 indexed citations. This includes 21 papers in Sociology and Political Science, 18 papers in Marketing and 11 papers in Strategy and Management. The topics of these papers are Diverse Aspects of Tourism Research (20 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Digital Marketing and Social Media (8 papers). Tafadzwa Matiza is often cited by papers focused on Diverse Aspects of Tourism Research (20 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in South Africa and United States. Tafadzwa Matiza's co-authors include Elmarie Slabbert, Martinette Kruger, Peet van der Merwe and Serena Lucrezi and has published in prestigious journals such as Marine Policy, Current Issues in Tourism and Leisure Sciences.