Tao Deng

12 papers and 264 indexed citations i.

Tao Deng has authored 12 papers that have received a total of 264 indexed citations. This includes 7 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Impact of Technology on Adolescents (3 papers). Tao Deng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Impact of Technology on Adolescents (3 papers) and collaborates with scholars based in United States, Macao and China. Tao Deng's co-authors include Bi Ying Hu, Juan Mundel, Shu‐Chuan Chu, Wei Peng and Anna R. McAlister and has published in prestigious journals such as International Journal of Contemporary Hospitality Management, Health Communication and Behaviour and Information Technology.