Tao Deng

11 papers and 241 indexed citations i.

Tao Deng has authored 11 papers that have received a total of 241 indexed citations. This includes 6 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (3 papers). Tao Deng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States, China and Macao. Tao Deng's co-authors include Juan Mundel, Bi Ying Hu, Shu‐Chuan Chu, Anna R. McAlister and Jennifer LoCasale‐Crouch and has published in prestigious journals such as International Journal of Contemporary Hospitality Management, Health Communication and Behaviour and Information Technology