T.C. Melewar

169 papers and 5.6k indexed citations i.

T.C. Melewar has authored 169 papers that have received a total of 5.6k indexed citations. This includes 100 papers in Marketing, 90 papers in Strategy and Management and 53 papers in Sociology and Political Science. The topics of these papers are Corporate Identity and Reputation (77 papers), Consumer Behavior in Brand Consumption and Identification (65 papers) and Digital Marketing and Social Media (39 papers). T.C. Melewar is often cited by papers focused on Corporate Identity and Reputation (77 papers), Consumer Behavior in Brand Consumption and Identification (65 papers) and Digital Marketing and Social Media (39 papers) and collaborates with scholars based in United Kingdom, China and United States. T.C. Melewar's co-authors include Pantea Foroudi, Bang Nguyen, Charles Dennis, Suraksha Gupta and Zhongqi Jin and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Technological Forecasting and Social Change